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Introduction
Chapter 1 : Fundamentals of Restaurant Operations
Chapter 2 : Ingredients and Yield Loss
Chapter 3 : Cost analysis and ingredient valuation
Chapter 4 : Inventory management
Chapter 5 : Technology, Automation, and Artificial Intelligence in Kitchen Operations
Chapter 6 : Pricing, Contribution Margin and Cost Control
Chapter 7 : Sales, Marketing and the Psychology of the Menu
Chapter 8 : Inventory Management, Internal Controls and Food Safety
Chapter 9: Standardisation and Description of Ingredients and Dishes
Chapter 10 : Service, service processes, and service quality Service as the foundation of the guest experience
Chapter 11 : Digital reviews and online visibility
11.1 The role of digital reviews11.2 The impact of reviews on financial performance11.3 Response strategy: professionalism and empathy11.4 Social media as a marketing tool11.5 Analytical tools11.6 References
Chapter 12 : From Concept to Operation
Chapter 13 : Operational Metrics and Performance Management
Chapter 14 : Process Design and Service Flow
Chapter 15 : The future of restaurant operations: challenges and opportunities
Chapter 16 : Glossary
Closing worda

11.1 The role of digital reviews

Reviews on platforms such as Google Reviews, TripAdvisor and Yelp reflect the quality of service and directly influence the decision-making of new guests. Research shows that over 90% of consumers read online reviews before choosing a restaurant. Positive and frequent coverage also improves visibility in search engines (SEO), so that venues with a high average rating appear higher in search results.