15.2 Innovation and Technology
Technological development and innovation will play a key role in shaping restaurant operations in the decades ahead. Artificial intelligence (AI) is increasingly being used in forecasting models for guest traffic and ordering behaviour, making it possible to adjust menus in real time according to demand and minimise food waste (World Economic Forum, 2024). Automated ordering systems in both kitchen and front-of-house operations can improve productivity and reduce waiting times, but at the same time the human element of service must be preserved in order to maintain a personal atmosphere (McKinsey & Company, 2023).
In the field of food technology, various forms of food printing are becoming a realistic option, using ingredients in new ways to create customised or even nutritionally modified food products (McKinsey & Company, 2023).
Research into new protein sources, such as seaweed and insect protein, is also at the forefront, as such innovations may contribute to a lower carbon footprint and influence changing consumption patterns (European Commission, 2022).
Computer-assisted operational management extends to inventory control, staffing, and sales data, all of which can be integrated into a unified system that alerts operators to shortages or surpluses and helps ensure efficiency in daily operations (World Economic Forum, 2024).