13.7 Heimildir

Enz, C. A. (2010). Hospitality Strategic Management: Concepts and Cases (2. útg.). Wiley.
Hjalager, A.-M. (2002). Repairing innovation defectiveness in tourism. Tourism Management, 23(5), 465–474. https://doi.org/10.1016/S0261-5177(02)00015-4
Kotler, P., & Keller, K. L. (2016). Marketing Management (15. útg.). Pearson.
McKeever, M. (2019). How to Write a Business Plan (15. útg.). Nolo.
O’Fallon, M. J., & Rutherford, D. G. (2011). Hotel Management and Operations (5. útg.). Wiley.
Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Walker, J. R. (2021). Introduction to Hospitality Management (7. útg.). Pearson.